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Category: Data Viz

Get OUT There: Small Business Saturday

Get OUT There: Small Business Saturday

This time last year, we were elbow deep in Black Friday discounts and happy hunting customers. We were exhausted and full of turkey, but invigorated by the buzz of the holiday kickoff weekend for our little slice of the small biz world. We had trimmed the tree, wrapped empty boxes in red and green, pulled the giant creepy santa from the basement and trimmed the windows with glowing lights. We had pre-tied hundreds of glittering bows for packages, opened up…

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Whiteboard Data Viz: Delaware Baby Names

Whiteboard Data Viz: Delaware Baby Names

OpenDataDE published the open data portal a few months ago. If you are not familiar with the Open Data movement in Delaware, check out this story from Technicly.DE. There are a ton of amazing data sets for open data advocates to focus in on. We decided to pull a set just for fun. With two kids of our own & former owners of a baby boutique, our minds naturally lean towards kids…and coffee. So we went with a data set all…

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Local Candidate Engagement on Twitter: Election 2016

Local Candidate Engagement on Twitter: Election 2016

I lay there trying to keep my eyes shut, but my brain had completely woken up. The idea that Social Media was changing elections nationally and how it was impacting the state election kept running through my brain. I already had the code written to extract and analyze Twitter data. I dissected #netDE tweets a few months ago. At the moment, I was interested in how the Twitter community was interacting with the Delaware state election. I got out of bed, and went to our…

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Analyzing the Twitter Activity of DE Candidates: Election 2016

Analyzing the Twitter Activity of DE Candidates: Election 2016

His husky early morning voice pierced the crisp, silent air. I tried to ignore his alert presence and deep thinking sigh by pulling the sheets up to my ears and rolling to the edge of the bed. No such luck. He was wide eyed and deep in thought, and we both knew it. “Are you going for a run?” I asked. He replied, “Nope. it’s 4AM.” WHAT?! This is about the time I donkey kicked him to the floor and…

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Weekly Whiteboard Data Viz: This Magic Moment

Weekly Whiteboard Data Viz: This Magic Moment

The election cycle is upon us and the campaigns are using all sorts of data to make a case for voters to join their tribe. A friend of mine, who knows my love for data visualizations, shared an article about the Clinton Campaign failing at data visualizations. In this example, the campaign attempts to utilize a Venn Diagram to show support for universal background checks for firearm purchases. I won’t comment on the politics of the visualization, but it inspired me to…

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Whiteboard Data Viz: Coffee!

Whiteboard Data Viz: Coffee!

We love coffee here in the Larson house. I love every type; americano, french press, pot brewed, even the occasional latte. After finalizing our newest data viz, I am beginning to understand why I am regularly pinging. You can check out a product of my abuse of coffee here with my twitter analysis of #netDE. Coffee, the favorite drink of the civilized world. – Thomas Jefferson This week Lynsey and I collected data on our coffee consumption.  I was a little…

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The Nitty Gritty on #netDE: a twitter analysis

The Nitty Gritty on #netDE: a twitter analysis

You may have noticed that I skipped my weekly whiteboard visualization last week. This was because I became fixated on another idea and had to see it through. When it comes to data science, I am undeniably distracted by new possibilities. I promise you’ll enjoy another Whiteboard Data Viz on Wednesday, but until then…take a peek at what super glued me to the screen all week. At the Social Larsons we are extremely data driven. We monitor our social media and blog analytics constantly, looking…

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LIVE Whiteboard Visualization: May the Fourth

LIVE Whiteboard Visualization: May the Fourth

This week we were feeling dangerous…so we went LIVE for our Weekly Whiteboard Visualization. <— ICYMI you can see the recording on our FB page. We utilized the new Facebook Live feature that was recently introduced. It was so easy and fun to implement. We used it as a behind the scenes look at our process. Here’s some more ways to use it for your small biz. This week’s visualization comes in the form of a scatterplot with a couple additional dimensions. First, we…

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Weekly Whiteboard Viz: Cringe Worthy Comparisons

Weekly Whiteboard Viz: Cringe Worthy Comparisons

Last week’s episode of of What’s the Point had the following significant digit. 80 unlocksAverage number of times per day a user unlocks their iPhone, according to Apple. [The Verge] Of course, this immediately got me thinking about how much time I spend on my phone and whether or not it was more than Lynsey. I will admit it, my phone is attached to me everywhere I go. So much so, that I went ahead and got a wallet case so…

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Weekly Whiteboard Viz: Potty Training

Weekly Whiteboard Viz: Potty Training

This week’s data collection has reminding me of two things. First, many times in research we attempt to collect data and our hypothesis just doesn’t work out. These are often disappointing findings, but findings nonetheless. They hold value and significance. Secondly, I’m remembering, as hard as we may try as parents, our kids are independent agents and operate at their own will. This week I wanted to collect data on an attempt to potty train Gustave. He turns three next week and…

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