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Month: May 2016

Weekly Whiteboard Data Viz: This Magic Moment

Weekly Whiteboard Data Viz: This Magic Moment

The election cycle is upon us and the campaigns are using all sorts of data to make a case for voters to join their tribe. A friend of mine, who knows my love for data visualizations, shared an article about the Clinton Campaign failing at data visualizations. In this example, the campaign attempts to utilize a Venn Diagram to show support for universal background checks for firearm purchases. I won’t comment on the politics of the visualization, but it inspired me to…

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Share The Love: 3 Tools for Curating Content

Share The Love: 3 Tools for Curating Content

I write about the rule of thirds in social media often. When it comes to your strategy, following this break down will create a balanced presence and awesome outreach for your small business. The first time I was introduced to this concept was while reading, The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick. If only I had some glittery time sand that could transport me delicately back to 2013 when we opened Dinos&Darlings. This eye-opening book would have made my life…

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4 Ted Talks To Inspire Your Movement on Social Media

4 Ted Talks To Inspire Your Movement on Social Media

We love Ted Talks. They are short, full of inspiration and perfect for our attention span. We’ve pulled some of our favorite episodes all about social media and community. These talks have inspired us to look at our social media strategy differently. They all communicate one eye-opening theme…make your strategy engaging and INCLUSIVE of your followers.Here are 4 Ted Talks that will change your use of social media for your business or organization: 1. How to Make a Splash in Social Media…

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This Is NOT Your Office: a compact twist on office space

This Is NOT Your Office: a compact twist on office space

Last week I had a frustrating realization eye-opening moment. As I sat on a lumpy futon in the playroom, clicking away on the blog, Gus piled more and more of his toys onto my lap. You can imagine this eventually impeded my ability to balance my laptop, coffee and note pad in my ever shrinking real estate. As I explained to Gus that I had enough Mr.Potato Head pieces, he scowled. I realized this was just as frustrating for him as…

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Whiteboard Data Viz: Coffee!

Whiteboard Data Viz: Coffee!

We love coffee here in the Larson house. I love every type; americano, french press, pot brewed, even the occasional latte. After finalizing our newest data viz, I am beginning to understand why I am regularly pinging. You can check out a product of my abuse of coffee here with my twitter analysis of #netDE. Coffee, the favorite drink of the civilized world. – Thomas Jefferson This week Lynsey and I collected data on our coffee consumption.  I was a little…

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The Nitty Gritty on #netDE: a twitter analysis

The Nitty Gritty on #netDE: a twitter analysis

You may have noticed that I skipped my weekly whiteboard visualization last week. This was because I became fixated on another idea and had to see it through. When it comes to data science, I am undeniably distracted by new possibilities. I promise you’ll enjoy another Whiteboard Data Viz on Wednesday, but until then…take a peek at what super glued me to the screen all week. At the Social Larsons we are extremely data driven. We monitor our social media and blog analytics constantly, looking…

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Let’s get visual: Create a Visual Content Campaign in 5 Steps

Let’s get visual: Create a Visual Content Campaign in 5 Steps

Grab your wine stained notepad [or is that just me?] and let’s jog our memories. Did you make your list of campaign ideas from last time? You should have three concepts or campaigns that we are going to use to build your content calendar. One being strictly promotional. Under this campaign you have the upcoming events, sales, specials or products you want to share with your customers via social media. Your other 2 campaigns are ways you plan to reach your audience…

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3 Steps to Widen Your Base

3 Steps to Widen Your Base

As I wrote about here, my social media strategy was weak non-existent for our brick and mortar children’s boutique, Dinos&Darlings. I was sharing Facebook posts in the moment, snapping Instagram pics when I thought of it, creating imagery with faulty iPhone apps and zero consistency, writing a blog post once in a blue moon…you get the idea. I was perpetually in the weeds, and this had a direct impact on my business and my lifestyle. When the shop closed and time…

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LIVE Whiteboard Visualization: May the Fourth

LIVE Whiteboard Visualization: May the Fourth

This week we were feeling dangerous…so we went LIVE for our Weekly Whiteboard Visualization. <— ICYMI you can see the recording on our FB page. We utilized the new Facebook Live feature that was recently introduced. It was so easy and fun to implement. We used it as a behind the scenes look at our process. Here’s some more ways to use it for your small biz. This week’s visualization comes in the form of a scatterplot with a couple additional dimensions. First, we…

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LIVE from the Larson’s

LIVE from the Larson’s

POST UPDATE: DataDan originally scheduled our LIVE data viz smack in the middle of my weekly yoga class. And everyone knows, you don’t mess with a mama’s zen. So we will see you WEDNESDAY May 4th at 7pm(ish)!Get ready for some fun! For this week’s whiteboard data visualization, we are going to design and draw it LIVE on Facebook. What is Facebook Live and how do you use it? Baltimore based PR professional, Ashlene Larson, answers those questions and more here. Back to…

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