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Month: February 2017

5 Books to Guide Your Social Media Measurement Program

5 Books to Guide Your Social Media Measurement Program

Social Media ROI can be an intimidating thing for anyone who is getting started using Social to promote their business or organization. Luckily, there are many people who have mastered it and can provide an excellent base as you get started with your use of social media. I recommend these books to anyone who is working in the social media or marketing field. And today…that’s almost everyone. 1. Measure What Matters Measure What Matters by Katie Delahaye Paine, is a quick…

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Adventure & Analysis

Adventure & Analysis

ICYMI, we shared some big news on social media this week… The short of it…we’re moving to PHILLY! In typical Social Larsons style, we plan to over share our journey to a new city. As part of our mission to live a data driven lifestyle as a quantified family, we have big plans in store. From analyzing real estate stats and illustrating the tower of boxes we’ll need, to crowd sourcing your feedback on best areas to live and tips for making…

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Whiteboard Data Viz: Lay One on Me Time-line

Whiteboard Data Viz: Lay One on Me Time-line

With Valentines day practically here, we wanted to find a way to visualize just how smitten we are with each other. We decided to track the most basic of relationship gestures, the kiss. Over the past week we simply recorded each occurrence of a big smacker. We only tracked the kisses between each other. (avoiding the layered data collection that would be the kids’ diverse array of kisses. read more on that here.) For the visualization, we recorded each kiss as…

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Obscure Valentines

Obscure Valentines

We are in the midst of our weekly data collection. This week’s subject? KISSES. After all, cupid’s arrival is less than a week away! DataDan has been tracking smooches between the two of us since Monday. We thought about collecting data on the kisses we exchange with the kids, but then decided that could complicate things. Talk about layered data…including what constitutes a kiss? Butterfly kisses? Eskimo kisses? Belly raspberries? How much slime, food or questionable contents are delivered along with…

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Whiteboard Data Viz: Super Bowl

Whiteboard Data Viz: Super Bowl

As much fun as it is to analyze our habits, routines and parenting tendencies with data collection, we really get a kick out of sourcing our content from YOU. You’re our little community. Made up of friends, co-workers and families just like ours. Your lifestyle is interesting, and pulling data from your input always makes for a fun visualization. You may remember our last audience data collection all about snow days. We saw great participation in that poll, so we figured we’d…

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