Hopefully you saw our Go Go Bambino Kickstarter Campaign Ad on SuperBowl Sunday! If not, please enjoy…
We used this crazy mash-up of silly kid clips, funny memes and the gorgeous photography of Stacy Hart to announce the launch of our GoGo Kickstarter Campaign on Valentine’s Day. I’ve talked about the concept of Kickstarter a bit, but here’s a detailed explanation of how it works.
I chose this paragraph straight from the Kickstarter site because I think it best explains the Backer/Creator relationship:
Thousands of creative projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. The filmmakers, musicians, artists, and designers you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they’re ready, creators launch their project and share it with their community.
Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
There are tons of funding platforms out there these days. Lars and I love Kickstarter because of the ALL OR NOTHING concept. It assures that those who back us will see us complete our project and successfully launch GoGo! Kickstarter keeps goals reachable and realistic. Listing our budget and risks helps even the most daydreamie entrepreneur (who me?) grounded. We will be listing in great detail exactly where your pledges will be going should we reach our funding goal. I have taken Kickstarter’s advice and become a Backer on a project that interests me. This allowed me have the Backer-experience. I like knowing that if the project doesn’t reach the monetary goal set to be successful, I am not out an investment (although, I am certain she’ll still be a huge success). BUT if it does become funded, I feel like I contributed to an idea and person I believe in (oh, and I get a dozen homemade cookies as my pledge reward…yum). Make sense? It sure does to us.
So until the big launch day, you can look forward to at least one more wacky video with more details including pledge rewards. Speaking of which, we have been brainstorming tons of reward ideas. Some will be obvious; t-shirts, cool kid water bottles, grocery totes- all with our logo. Others are a bit more EXCITING. Like oh-I-don’t-know…a guaranteed first-ever GoGo home party including major host discount and other party extras (I’m thinking cupcakes, decorations all in host selected theme). Then maybe some corporate rewards; bumper sticker placement on the back of the truck, company logo permanently printed on our shopping bags, etc. Then there’s always VIP spots at our GoGo launch party including special discounts and goodie bags. Okay, okay…I need to leave something to your imagination! I was the kid who told everybody what they were getting for Christmas weeks in advance.
We would LOVE for you to spread the word about GoGo Bambino, especially between now and the Valentine’s Day Kickstarter launch! We’re on Facebook and soon we’ll be adding twitter and instagram. Thanks for reading. With every post, I feel closer to this dream becoming our reality. My sister-in-law (and by that I mean heaven-sent angel of support & encouragement) once said to me,
I can just imagine 15 years from now telling Rose (her infant daughter), “No you can’t go out with your friends this weekend! You’re working at your Aunt’s shop!”
I don’t know why, it’s just stuck with me. And the thought always brings a smile to my face.