A Logo for GoGo

A Logo for GoGo

This week I have been working on the logo and overall color palette for GoGo. I was sort of all over the place with ideas. I have been daydreaming about kids’ boutique interior design since I first thought of Stinky Toad (the brick and mortar version). My mind always goes to Ikea, I know…whose doesn’t? With a fresh white palette for the furniture and then pops of color in bins and accessories, Ikea gets it right every time. And they really get kids. I could go on and on and make Ikea blush with my obvious crush on them…but I digress. Take a peek at what I’m babbling about…

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 This is actually from their “For Business” dept! Can’t you just picture these tiny clothing racks and super cool overhead lights in GoGo?! So this became my inspiration for the interior of the truck, which of course should correspond with the Logo that will hopefully be donning the side of the truck! As I searched for more inspiration for the rainbow color explosion I wanted the branding to become…I looked at our very own living room walls. And then I saw it…my favorite piece of art from an awesome company. I often hold back on the “cheese” factor when I am designing. I was always told my work was too childish, feminine, playful, bright etc when I was in school. Which was usually true! But this is one situation where it works. Childish…um it’s a baby boutique! So I am going with it. This is all preliminary and needs a lot more ironing out, but here’s the original GoGo Bambino logo sketch:

GoGoBambinoBW

I went through tons of color variations and manipulated the overall design over and over but I won’t bore you with that. Here’s the more (there will still be tons more editing) finalized version with the wall art inspiration above it:

GoGoBambinoconcept4

Anyone know what is involved in having a logo put on a truck? I’m nervous to know the answer! We’re getting ready to get serious about the KickStarter campaign. Nailing down a semi-permanent logo was the only thing I wanted to accomplish first. Now back to the business side of things. Look forward to my business plan and budget post 😉
…also we’re on FACEBOOK! 

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