Introducing The Social Larson’s logo. DataDan has been on my case about sharing the process of our logo development. So how did we get here?
It all started with the fateful realization that while preaching good branding, consistent imagery and streamlined content creation…I had yet to create a logo or brand-kit for The Social Larsons. This need was illustrated when I hit the road to an awesome networking program [Mascara & Mimosas] with a last minute business card design to distribute to my peers. The MandM program theme was all about BRANDING that day, and I was ready to learn from some of the best…including Jane Clark of Teakettica.
It was time to get our shit together. DataDan and I did some soul searching and reworked our brand mission and company description as follows:
A solid logo to brand our data visualizations, quote imagery, website and coordinating social media accounts was needed…obviously. Having the dependent personality that I do, Instagram played a powerful role in the design development as I reached out regularly (and probably obsessively) to our friends and followers.
Feedback is the BEST even if it would be easier to ignore, right? I heard this all the time in school while I rolled my eyes, and now it’s something I spout off regularly to my students. I value the opinion of my peers and the designers I admire, so this input was not only useful but touching. After a few weeks and the onset of a fresh perspective, I got back to work…making Instagram videos of myself spinning in my chair…and also on the logo.
Needy Ned over here…more feedback please! And my tribe came through as always. The Bay Side vibe had to go…
AND…this little speech bubble-data viz-doo-dad is where I landed. That’s the technical term, I swear. Right DataDan?
It’s not perfect…I hate that word. BUT it’s working for me right now, and most importantly it’s US. I couldn’t wait to start applying our new logo, colors, fonts and vibe [aka brand kit] to all our imagery and platforms.
CUT TO: Canva.
I work in InDesign & Illustrator for logo design and other substantial projects…however, I recently discovered an incredibly helpful program called Canva. This application allows for streamlining, batching and expediting content imagery. I’m a fan. And here’s why:
I can create, edit and store my brand kit. From colors to fonts to logo files. When I work within Canva, I have these consistency creating tools at my fingertips.
Canva has generated dozens of templates from social media posts to blog titles to resumes. You can use their pre-designed layouts for inspiration or create your own work in the suggested dimensions. My favorite new work flow…BATCHING. I grab a coffee and my favorite book or song lyrics and go to town generating quote images galore. Batching quote imagery has almost become a therapeutic practice for me. When I am feeling uninspired or just tired, I jump in one of my templates and get to work illustrating funny jokes from Amy Poehler or girl empowering lyrics from Sia. Or post-election Stephen Colbert monologues…therapy people.
To wrap things up. I designed a logo > I developed a brand kit > Our brand is more consistent > Now life is easier.
I’d love to hear your design hacks and how you create an efficient work flow. Tools, tips, tricks? SHARE! Latest logo designs? I’d love to see them! Thoughts on our new logo? I depend on them.