This time last year, we were elbow deep in Black Friday discounts and happy hunting customers. We were exhausted and full of turkey, but invigorated by the buzz of the holiday kickoff weekend for our little slice of the small biz world. We had trimmed the tree, wrapped empty boxes in red and green, pulled the giant creepy santa from the basement and trimmed the windows with glowing lights. We had pre-tied hundreds of glittering bows for packages, opened up the reams of red tissue paper and sipped enough coffee to keep a groggy elephant from blinking. This is an exciting weekend for small businesses everywhere. And while Black Friday is a great chance to move old inventory and empty the shelves, SMALL BUSINESS SATURDAY is truly the best day of the year. It’s less about the customer and more about the community. It’s a chance to thank local small businesses for making our neighborhoods more vibrant, eclectic and interesting. From the local pub to the cupcake shop to the cute boutique to the nail salon to the coffee shop…surely everyone has at least ONE small business they count on for their favorite goods and services. So go out and support them this Saturday…and EVERY chance you can this holiday season. They depend on you, and so does your neighborhood.
The Small Business Saturday movement has brought attention to small business nationally this season. In Delaware alone there are events in almost all of our favorite towns. Here’s just a sampling of some great places to support:
One of our favorite spots in downtown Dover…
A GEM in Middletown, especially for your little ones…
A little Small Biz DATA from DataDan:
To throw a little data into this mix, I thought it would be fun to use my new admiration for the Delaware open data portal to create a dashboard using the data from the Office of Supplier Diversity. This Data illustrates small businesses that are at least 51% owned by minorities, women, or Veterans. Using Tableau public, I was able to build a dashboard that shows the location and the ownership of the business. Below is an image of the dashboard. Unfortunately, WordPress does not allow for embedding external web apps so go here to experience the complete functionality of the dashboard.
Now that we’ve collected and illustrated the data, we’ll be working on an analysis of the demographics of small businesses in Delaware. So stay tuned!
HAPPY THANKSGIVING TO YOU AND YOURS! And get out there this Small Business Saturday to SUPPORT the hardworking entrepreneurs who build up your community!